A curated selection of projects focused on growth. From designing lead generation strategies to scaling paid search and crafting high-performing paid social, each initiative is built to deliver measurable results.
Full-Funnel Lead Generation Campaign
Overview
- Company: InterSystems
- Industry: B2B SaaS
- Channels: LinkedIn Ads, Google Ads, Email Marketing
- Focus: Lead generation
Challenge
Following a marketing event, the objective was to convert audience interest into qualified leads while keeping cost per lead below industry benchmarks.
Strategy
- Designed a full-funnel campaign combining LinkedIn Lead Gen Ads, landing pages, and retargeting campaigns.
- Created a gated content experience to capture leads.
- Implemented email nurture workflows through HubSpot.
- Continuously optimised campaigns based on performance data.
Results
- 31 qualified leads generated in less than one month
- Cost per lead: 180 SGD (36% below industry benchmark)
- 25% of leads entered the sales pipeline
- 62,000 impressions and 600+ clicks
Google Ads Audit & Growth
Overview
- Company: InterSystems
- Industry: B2B SaaS
- Channel: Google Ads
- Focus: Paid search lead generation
Challenge
The existing Google Ads campaigns were not delivering their full potential due to an unclear campaign structure and incomplete conversion tracking. Without accurate measurement of lead actions, it was difficult to optimise campaigns effectively or identify which keywords were driving qualified prospects.
Strategy
- Conducted a full audit of the Google Ads account to evaluate campaign structure, keyword targeting, and ad performance.
- Implemented proper conversion tracking to capture meaningful lead actions across landing pages.
- Rebuilt the campaign structure from scratch, aligning campaigns with high-intent search queries and product positioning.
- Refined ad messaging to better reflect the value of InterSystems’ enterprise solutions.
- Relaunched campaigns with an improved keyword strategy and optimisation framework.
Results
- Established clear and reliable conversion tracking for campaign optimisation.
- Improved visibility into which keywords and campaigns were driving qualified leads.
- Created a scalable paid search structure designed to support ongoing B2B lead generation.
Website Traffic Growth Strategy
Designed digital marketing initiatives to accelerate traffic growth for a newly launched regional website.
Strategy
- Paid digital campaigns
- SEO improvements
- Landing page optimisation
- Product page promotion
Results
- Website traffic increased from 450 to 1,700 monthly visits
- 4x growth in less than a year
- Product page became the top-ranking page by traffic
- 85% of traffic driven by paid campaigns
Email Marketing & Marketing Automation
Built automated email campaigns to nurture prospects, promote events, and maintain engagement with key audiences across the ANZ and SEA regions.
Strategy
Developed targeted email workflows in HubSpot, including:
- Event invitations and reminders
- Post-event follow-ups
- Product announcements
- Lead nurture sequences for LinkedIn campaigns
Results
- Average Click Rate: 18% (well above typical benchmarks)
- Average Open Rate: 41%
Product Launch Digital Strategy
Executed a full-funnel digital strategy supporting the launch of a new product across multiple digital channels.
Strategy
- Video content for awareness
- Webinar events for product education
- Landing pages with strong CTAs
- Multi-channel campaign distribution
Results
- Product page became the #1 traffic page across the website
- +15 high qualified leads generated in less than 3 months
Organic Social Media Strategy
Redesigned the company’s LinkedIn organic strategy to better support paid campaigns and strengthen brand visibility.
Approach
- Conducted data analysis to redefine content strategy
- Created a structured content calendar aligned with content pillars
- Integrated organic posts with paid media campaigns
- Implemented tracking links to measure performance
Results (6-month period)
- 2.7M+ impressions
- 23K+ clicks
- 15,600+ engagements
- 4.5K+ likes
- 11.18% average engagement rate
- 8.5% average CTR
Performance significantly exceeded standard LinkedIn benchmarks.
Multi-Channel Campaign from a Single Content Asset
Developed a campaign designed to maximise the impact of one strategic PDF asset by turning it into a full multi-channel lead generation system.
Approach
Repurposed the content across multiple channels:
- Dedicated landing page
- Email campaigns
- LinkedIn organic posts
- LinkedIn paid ads
- Google Ads
- Display advertising
Results
- 50+ qualified leads generated
- 3,000+ new prospects added to the pipeline
Anouk Digital 